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IMG_6993On September 10 and 11, I attended the WCD Asia Institute. September 10 was cocktail and dinner with round table discussion. I met with some people whom I met in New York when I attended the WCD Global Institute.
Minister Kamikawa gave a talk after opening remarks by Merle Okawara, Co-Chair of Japan Chapter and Susan Stautberg, CEO and Global Co-Chair of WCD.
I joined the table with “Twitter for Top Leaders” for round table discussion and learned several tips as to how to use twitter.
IMG_6999The next day, September 11, began with the opening by Susan Stautberg and Nancy Calderon, KPMG. Mr. Hirai of Sony gave a key note speech. He outlined Sony’s strategy along three pillars–shift in smile curve, platform and WOW effect (in Japanese, KANDO.) It was the first time I heard him give a talk and wanted to hear more about how three pillars would differentiate Sony and how they would lead to growth.
Four panels followed throughout the day with topics ranging from significance of mid-level cities, productivity improvement- Asian style, ASEAN on the rise and Balancing global brand consistency & regional relevance.
I thought it was good to have panelists representing different countries to have diverse views. I particularly liked the fact that several young Japanese served as moderator and panelist. I also noticed representation from India, Singapore, Philippines, Hong Kong & Mongolia, but not from Korea or China. Probably they do NOT have chapters yet.
IMG_7004Hon. Yuriko Koike was a key note speaker over lunch, and Minister Kamikawa gave a talk at the dinner the night before.
I tried to ask some questions at the panel (later in the day when there were fewer questions), AND cold-called on the topic I had not thought about! (In fact, I was reviewing my draft and responding inquiries, while I was listening to the panel! It was Friday and I could not wait!)
I missed the dinner but I am glad I participated the day session. (I debated whether I should attend all or not as I was under some time pressure!) I enjoyed the conversation with members of the same table as well. Good experience, though, wifi access was very bad!

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