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  A few days ago, I had a chance to attend the Conference organized by the World Economic Forum and the Ministry of General Affairs. The subject was the use of ICT and clean technology. I was invited at the last minute and made a comment after the presentation of the Global ICT report which was just published few weeks ago.  

   As I represent Hitotsubashi ICS which is one of the Partner Institutes for the Global Competitiveness Ranking, from which the Global ICT report was derived, I found the conference very interesting.

   The sessions were quite informative, confirming some of my tentative conclusions regarding the use of ICT as the fundamental enabler for the society—not just technology. The presentations included very interesting visual presentation of countries in its ICT rating and GDP growth, corporate initiatives for ICT/clean tech combination.  

     I am convinced that the ICT has such a great potential to play a significant (i.e. much more than current) role to resolve global issues such as energy and environment. What we need is more creativity in applying ICT to various issues at hand to make the facts visible to the public at large, and the dedication and commitment to implement our programs.    

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    • Ben Matsuzaki
    • May 9th, 2008

    This reminded me of my experience on a day at the business school where I spend two years. I learned quite a bit from the case studies but the most impressive class was given by a real business man in his office.

    One day all students in the advertising class were invited to an ad agency on Madison Avenue in NYC. The lecturer of the day was a senior creative director at the agency and the class took place in the board room with a beautiful table and luxurious leather chairs.

    During the class he picked up a phone several times to bring in his people including a designer, an account executive (sales person), an art director, etc. They all talked about how they spent a day, what kind of project they were involved in, and also the challenges they were facing. No theories, no written cases were used on the day but by the end of the day all students were deeply inspired by the people and the atmosphere.

    What we learned on the day was probably not skills and knowledge but simply the fact that real business experience outisde the classroom is far more exciting and dynamic. To be honest, I don’t remember any key words or advertising theories taught in the class but I won’t forget the day’s experience forever.

    Ben

    • yishikura
    • May 11th, 2008

    Dear Ben, this is Yoko Ishikura. Thank you very much for your comment. I think the talk by the people who actually have experience and/or are doing it has power of convincing and inspiring others. Many people can tell whether it is just the example taken from books etc. or it is the “real story.” Recently, I often talk about “living the case study” or “writing/teaching one.” I find myself get so much more satisfaction and excitement from the former than the latter.

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